Importance of YouTube marketing

Why use YouTube?

Video content is extremely engaging. That’s why more and more businesses are resorting to it to promote their brand. With more than 2 billion users worldwide, YouTube is the most popular video sharing platform in the world, making it a great place to promote your business.

Building your brand

From setting up a YouTube channel, to embedding videos on your website, there are multiple ways in which you can use YouTube to build your brand. YouTube allows you to easily share videos on the platform, reaching a global audience and creating awareness about your business.

Embedding your video

Once you have uploaded a video on YouTube, you can share it on various platforms including your website and your social media pages. Boost 360 users can easily embed the video on their website and share it with their customers. Videos add variety to your site and attract more traffic.

Upload a video

How to upload YouTube videos

Learn how to upload YouTube videos from phone & computer

Prior to uploading your YouTube video

Before uploading videos to YouTube, there are a few things to bear in mind.
Suitable video format

YouTube supports a wide range of formats like .MOV, .MPEG4, .MP4, .AVI, .WMV, .MPEGPS etc. If your file is not in one of these formats, you need to convert it.

Editing the video

This is where you edit the video to make it attractive to your viewers. It includes adding captions, soundtrack, company watermark, trimming the video and so on.

YouTube video upload instructions

There are different ways of uploading YouTube videos depending on your device
Let’s discuss how to upload YouTube videos. There are different ways of doing this depending on your device.

Log in to your YouTube account or create a new one.

Click camera icon in top right corner followed by “Upload a Video”.

Start video upload by clicking on the “Select File” button.

Add a video title, description, and tags.

Select your video's audience and privacy settings.

Add End Screen and Cards if necessary.

Make the video public or schedule a suitable release time.

Launch the YouTube app on your mobile phone.

Click the ‘+’ symbol at the bottom followed by “Upload a Video”.

The video gallery will open. Select the video to upload and tap “Next”.

Add video title and description.

Select your video's target audience and privacy settings. Tap “Next”.

Choose whether to upload the video immediately or later.

Tap the “Upload Video” button to publish.

Launch the YouTube app on your mobile phone.

Click the ‘+’ symbol at the bottom followed by “Upload a Video”.

The video gallery will open. Select the video to upload and tap “Next”.

Add video title and description.

Select your video's target audience and privacy settings. Tap “Next”.

Choose whether to upload the video immediately or later.

Tap “Upload Video” to publish.

Upload a video

Things to consider when uploading videos to YouTube

While uploading videos to YouTube, there are a few things to bear in mind.
Functional YouTube account

Ensure your account is in good standing—i.e, it hasn't been blocked for allegations like sharing inappropriate content, terms of service violation etc.

Videos & Shorts

If you are uploading a vertical video, YouTube will automatically assume that you are uploading a “YouTube Shorts” and present a different menu.

Removal of videos

YouTube reserves the right to delete any submissions that violate its terms and conditions including copyright violations and trademark issues.

Putting the finishing touches on your YouTube video

These finishing touches are important when you are trying to attract viewers.
Title & description

Make sure your title is catchy and relevant. It is best to keep the title to around 60 characters. Additionally, you can add keywords to the description to make the video searchable.

Selecting tags

Tags are phrases or words that people are likely to use while searching for videos like yours. Be specific and also limit your tags to a small number which are relevant to the video.

Choosing a thumbnail image

To create a thumbnail, you can select a picture from your video or add a different one. Its dimension should be 640x480 pixels while the format could be .JPG, .GIF, or .BMP file type

Steps to take after publishing a YouTube video

Learnt how to upload YouTube videos on mobile and desktop? Here are the next steps.

Congratulations! You now know how to upload YouTube videos from phone and computer. However, your job does not end there. There are certain things you need to do even after publishing your video so that it can perform better. These include:

  • Adding a link to your website in the video description.
  • Sharing the video on your business website.
  • Sharing the video on social media sites like Facebook and Instagram.
  • Keeping an eye on the performance of the video.
  1. This can help you understand how viewers engage with it, and what you can do to improve.
  2. You can see the stats on the “My Videos” page on YouTube after selecting the “Views” tab.
Upload a video

How to add YouTube videos to your Boost 360 website

Add YouTube videos to your Boost 360 website in 6 easy steps

Step 01

Open https://boost.nowfloats.com/ on your web browser and log in to your account.

Step 02

Click on “Manage Content” followed by “Custom Pages” in the drop down menu.

Step 03

Click on “Add a New Page”.

Step 04

You will see a pop up. Click the “Insert Video” icon on the top panel.

Step 05

Add a video link and click “Insert”.

Step 06

Click “Create” in the bottom right corner to publish the video on your website.

Frequently asked questions

Why should I add YouTube videos to my website?

Video as a medium is extremely engaging. And YouTube is the biggest video sharing platform in the world. Thus, uploading videos on YouTube can be one of the most effective ways of reaching out to more people and building awareness about your brand.

You can either make the videos yourself or engage a professional to make them. These days, it has become very easy to create videos on your own with a smartphone.

You can make a video with the help of your smartphone or a DSLR camera and other necessary equipment.

There are different types of videos you can focus on:

  • Corporate videos/branding films
  • Product/service videos
  • Testimonial videos
  • Expert interviews
  • How-to videos/explainer videos
  • Behind-the-scenes videos

It depends on the quality and the resources you are using. A self-made video costs nothing if you are shooting it on your smartphone, while a professional video could easily cost a few lakh rupees.

Yes, you can easily share your YouTube videos on your social media channels.

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Need help? We’re here!

Our experts are always here to assist you with any questions you may have, and help you get your business online. If you are interested in knowing more about how Boost 360 and YouTube can combine to help you promote your business online, feel free to connect with us. We would be happy to show you how you can use both these applications to drive online marketing.

Our experts are always here to assist you with any questions you may have, and help you get your business online. And if you want to further improve your online skills, head over to Boost Academy. You'll find many relevant resources there.

Our experts are always here to assist you with any questions you might have, or even help you get your business online.

Contact Us Explore boost academy