Selling your products online
Selling your products online
Despite how fascinating it may sound, it isn’t easy to sell products online. It requires a lot of passion, effort, and determination. You need proper marketing knowhow and business awareness. Here we will try and decode it for you with a step-by-step guide. To discover all you need to know about how to sell products online and generate income, keep reading.
A step-by-step guide to selling your products online
Create a business plan
Online sales can be tricky. Thus, before choosing a business category, be sure to think hard. Look into factors like
demand, profit margins, and competition.
Selecting a product category where there is good demand will make starting your online store and developing your brand a lot simpler. Are you planning to manufacture the product or simply retail it? What is your customer profile? These are important questions to ask while developing a business plan.
Research your rivals
The quantum of demand for your product must be established. The best way to do this is by examining your competitors. Do you see them shutting their business or are your competitors succeeding and growing? What are your best-performing rivals doing well? Is there a demand gap which you can fill by choosing to sell online?
Set a fair price
Don't make the error of assuming that a lower price is always better when trying to build your brand. People are generally prepared to pay more money for quality goods. On the other hand, if you feel that the market for your product is overpriced, you can make your business more competitive by bringing down the prices a notch. The secret is to find the right balance—neither too high, nor too low, but making enough profit to sustain your business.
Target the right customer
Naturally, in business, the customer is everything. You must know the type of customer who will buy your products. This is known as your target audience. You may use market surveys, one-on-one usability testing, and group feedback sessions to determine the requirements and the preferences of your target audience. You may also need to win over customers from your competitors by playing up the distinctive value you offer that makes you stand out.
Focus on marketing
You may get a head start by starting your brand promotion activities
even before your business launches. Using multiple
channels including offline, SEO, and social media to provide a
consistent brand experience to customers can help you
prepare a client base well in advance of the launch.
Since your business revolves around selling products online, ensure that your website is working properly. You can use Boost 360 to create an attractive business website where you can host your online store and sell products online.
Set up your payment process
Adding a payment gateway is crucial to setting up an online business. Choose a payment gateway that’s secure, reliable, affordable, and well-equipped to handle all popular payment methods. Your Boost 360 website comes with a secure payment gateway which allows you to accept payments through multiple modes like credit card, debit card, netbanking, UPI and all popular mobile wallets.
Launching the business
Before launching your business, you need to ensure that your
logistics are in place. See that you have proper inventory
so that you can sell online. Once the business has taken off, focus
on providing a good customer experience so that your
buyers are encouraged to keep returning.
Your e-commerce company's success will depend on maintaining sales volumes and healthy margins. The typical gross margin for online sales is 20-50%. But since each industry is unique, you should fix your own pricing strategy. Finally, don’t forget to analyse your business performance and make adjustments to your strategy as required.
Use Boost 360 to set up a digital storefront
For an online business to succeed, a reliable website is a must. With Boost 360, this job becomes really easy. Boost 360 is one of the easiest website builders in the market with attractive templates for online stores. All you need to do is download the app, register your details, activate your payment gateway, and start adding products. Boost 360 not only helps you sell online but communicate with your customers and promote your business digitally.
Why choosing Boost 360 makes sense
Frequently Asked Questions
Which businesses are suitable for online sales?
Both manufacturing and retail businesses can benefit greatly from an online store. Food and grocery, FMCG, electronics, sports equipment, books, apparel, and gift items are some ideal products to sell online.
How can Boost 360 help me?
Boost 360 can help you with an e-commerce website so that you can sell online. Our websites are highly affordable, look great, and can be managed easily through an app. What’s more, you can create the website yourself. Boost 360 provides multiple features like social media marketing, IVR, call tracking, newsletter subscriptions and more to grow your business online.
What are the unique features of Boost 360?
With Boost 360, you can:
- Create a website in minutes
- Get a custom domain name
- Get your own business app
- Create a product catalogue
- Enable online orders
- Collect payments digitally
- Post updates on social media
- Launch IVR and call-tracking
- Promote your business online
- Track website performance
Plus enjoy many more features as per your business category!
Will Boost 360 help with delivery?
No, Boost 360 does not help with home delivery as of now.
What do I need to pay to activate Boost 360?
Our subscription plans start at ₹5,770 per year (exclusive of taxes). Click here for more details.
Need help? We’re here!
Our experts are always here to assist you with any questions you may have, and help you get your business online. If you are interested in knowing more about how Boost 360 and YouTube can combine to help you promote your business online, feel free to connect with us. We would be happy to show you how you can use both these applications to drive online marketing.
Our experts are always here to assist you with any questions you may have, and help you get your business online. And if you want to further improve your online skills, head over to Boost Academy. You'll find many relevant resources there.
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