Introduction to D2C


What is D2C?
D2C or ‘direct-to-consumer’ is a business model which enables manufacturers to sell their products directly to end customers. D2C companies look after all aspects of the product like manufacturing, packaging, marketing and shipment, giving them total control. Using the D2C model helps manufacturers increase their profit margins by cutting out the middleman.
How does D2C work?
Manufacturers list their products on their brand website and enable customers to shop online. The purchasing process requires customers to select the product, add their shipment address, and usually pay online in advance. Once the order is placed, it is the duty of the manufacturer to ensure that the product is delivered safely to the customer’s doorstep.
Types of D2C business
There are three major D2C business models that companies may opt for
Pure-play
Companies rely exclusively on the D2C business model to sell their products.
Hybrid
Companies combine D2C marketing with offline retail to reach their customers.
Omnichannel
Companies combine D2C, offline stores and online marketplaces to sell their products.
Benefits of the D2C business model
Here are some of the key advantages of adopting the D2C model


Opportunity to increase sales
D2C marketing gives companies a chance to increase their revenue by adding an extra sales channel to their business. Companies can reach customers in diverse geographies including foreign markets through their website, resulting in expanded market opportunities.
Higher profit margins
D2C results in higher profit margins for companies as it enables them to cut out middlemen like distributors and retailers. Moreover, the customer usually makes the payment in advance at the time of placing the order which eliminates payment delays.
Access to consumer data
D2C gives companies direct access to customer data like email, phone number, location, purchasing interests etc. This allows them to learn more about consumer behaviour, while optimising existing products and creating new product lines based on the information.
Opportunity to innovate
D2C makes it easier for manufacturers to try out new products as they can produce them in small quantities and launch them on their online store. They can use the feedback they gather from their customers to improve the product and launch it in the market on a larger scale.
Difference between B2C and D2C business models
The B2C model caters to end customers through multiple sales channels where middlemen may play a role (e.g. retail shops and e-commerce marketplaces). While in the D2C model, the company caters directly to end customers through orders on their website, allowing them to eliminate the middleman and increase profit margins.
Difference between B2C and D2C business models


How can Boost 360 help my D2C business?


How can Boost 360 help my D2C business?
Boost 360 is a comprehensive, end-to-end website builder and digital marketing solution for your D2C business. From helping you build your own brand website to enabling online orders for your products and collecting digital payments, Boost 360 empowers you to set up your D2C business, promote your business online, and facilitate online purchases.
D2C business: Past & future


Evolution of D2C
The D2C model has changed the nature of business by eliminating middlemen to build
deeper relationships with customers,
placing price and value directly into the hands of consumers.
In recent years, many companies have added a D2C model to their business to add to
their existing channels. This trend
is likely to grow as companies look for new ways to reinvent themselves in the face
of rapid changes in the market.
The road ahead
Over the next decade, D2C marketing will be focused on four key areas to stay
relevant. First, they must adapt to new
consumer behaviour. Second, they must connect with their customers and have
meaningful relationships.
They must also utilise technology like mobile apps and voice search to expand and create
new value. And finally, they
must shift from selling products to selling experiences.
Frequently Asked Questions
Why should I start a D2C business?
There are many advantages to starting a D2C business like higher profit margins and wider geographical reach. With Indian consumers getting increasingly comfortable with e-commerce, a D2C website enables them to source your products directly from your warehouse.
How to get more customers for my D2C business?
You can get more customers for your D2C business by adopting a comprehensive digital marketing strategy including SEO, search marketing, social media marketing and other methods.
Why do I need a website for my D2C business?
The internet and mobile phones have transformed the way people shop. Today, you can buy and sell almost anything through your phone. But many brands still struggle to adapt to the digital age. By having a website and a mobile app, you not only enable your customers to order your products easily but also create the impression of a modern and tech-savvy business.
Do I need to be a big brand with deep pockets to implement D2C?
No. You can implement a D2C model quickly and affordably with the Boost 360 app.
Why is Boost 360 suitable for my D2C business?
Boost 360 is a comprehensive website builder and digital marketing solution which can help you create a customised online store with user-friendly navigation. With Boost 360, you can:
- Make it easy for customers to shop online and receive delivery of products.
- Establish your brand on social media and online.
- Create a seamless marketing platform and establish your business credibility.
Which Boost 360 plan will work best for my D2C business?
This depends on the number of products. Businesses with less than 10 products may opt for the Online Basic Plan. While businesses with more than 10 products may opt for the Online Classic or Online Advanced Plan, depending on the requirements.


Need help? We’re here!
Our experts are always here to assist you with any questions you may have, and help you get your business online. If you are interested in knowing more about how Boost 360 and YouTube can combine to help you promote your business online, feel free to connect with us. We would be happy to show you how you can use both these applications to drive online marketing.
Our experts are always here to assist you with any questions you may have, and help you get your business online. And if you want to further improve your online skills, head over to Boost Academy. You'll find many relevant resources there.
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