Basics of business branding
What branding is
Branding is the combination of all the strategies you use to set your business apart from the competition and attract your target audience. It speaks enthusiastically and creatively about your product. It also contains your tone of voice, your objective and values, and other distinguishing features. It includes things like your website, logo, branding design and brand colours.
How to build a brand
To build a unique brand from scratch, you need to put in a lot of effort. How should it appear? What emotions should it evoke? Will your intended audience find it appealing? It is important to consider these basic questions. Here we will assist you in developing your branding so that it is authentic, memorable, and appeals to your target audience.
Creating a unique and memorable brand
A step-by-step guide
Decide the brand name
A brand name is much more than a name. It is an expression of your company’s character, its work, and its values. In other words, a lot of thought must go into selecting a brand name. The ideal brand name is one that's original, distinctive, easy to recall, and relates to your business.
Understand your target audience
It is crucial to understand what kind of customer will buy your product or
service. This is known as the target
audience. Understanding your target audience will help you to fine-tune your
branding strategy and craft effective brand
messages that resonate with your customers.
To understand your target audience, you need information such as:
- Where are your customers located?
- What is their age group?
- What is their gender?
Create a brand story
Every brand should tell a story. It should include your motivation for starting the business, a description of your daily work, your values and objectives, vision for the future, and so on. The objective is to build credibility around your business. Once you have a good brand story, you can use marketing assets like your website and social media channels to take it to your customers.
Logo and branding guidelines
Once you have the branding strategy in place, it’s time to get down to
Your logo is your brand's
representative and must come first of all.
The logo appears everywhere, including your website, advertisements, packaging, bills and visiting cards, so getting it right is crucial. A good business logo is simple, relevant, memorable, timeless and versatile. Given the importance of the business logo, make sure you are satisfied with the final outcome and do not settle for anything less.
Create your website
Every business needs a website. The website should be well-designed and
eye-catching and constitute a true reflection of
what the company is all about. As a website builder and complete digital
marketing solution for your brand, Boost
can help you to create a professional website that is affordable,
easy-to-operate, engaging, and reflects your brand
Customised for multiple industries like retail, services, manufacturing,
Keep an eye on your brand
The process of developing a brand does not end with the creation of a logo, tagline, or even with the launch of your website. Maintaining your brand image is a continuous process which requires you to know your branding guidelines and ensure that it is followed. Keep the visuals and the brand voice consistent so that people can immediately identify your brand. It is important to stay active online including on various social media channels so that people are consistently exposed to your branding.
How Boost 360 can help you build your brand
How Boost 360 can help you build your brand
Boost 360 is a complete website builder and online marketing solution that can help you build your brand by:
Frequently Asked Questions
How do I build a brand?
In order to create a brand, you must define your company strategy, target
audience and their preferences, study the
competition, and work out your brand positioning and message. You need
to design a logo and a slogan, apart from a
branding and marketing plan.
Once your branding strategy is in place, use your website to take it public. A website is one of the most effective ways to build your brand. Use Boost 360 to create your own website in minutes and promote your business online, sell your products and services, and do much more.
What is ‘brand identity’?
The essence of your brand and what it stands for is your ‘brand identity’. It includes your business objectives, business principles, brand personality and visual style.
Why do I need a website to create a brand?
A website is one of the most effective ways to showcase your brand. With Boost 360, you can create a website on your own in minutes, at minimum expense.
Why should I use Boost 360 to create my website?
Creating a website is not easy. You need to hire content writers,
designers and developers, rent space on a server
(i.e., get hosting), add a payment gateway, ensure data security, and so
on. All this can take anywhere from a few days
to a few months.
But with Boost 360, you can create a feature-packed website in just a few minutes. All you have to do is download the app on your mobile phone, register your business, and add your business details. Once the website is up and running, you can keep adding content like business updates, blogs and images to keep it active and improve your SEO. Boost 360 offers one of the cheapest and easiest ways to promote your branding online.
What are the key features of Boost 360?
Boost 360 is equipped with the following features to help you strengthen your branding:
- Dynamic website
- Website security with SSL
- Your own domain name
- Product/service catalogue
- Shopping cart
- Online payment gateway
- Social media integration
- IVR facility
- Customer call tracker
- Newsletter subscribers
Plus many other category-specific features.
What does a Boost 360 subscription cost?
Boost 360 offers highly affordable subscription plans starting at ₹5,770 per year (applicable taxes extra). Click here to see our pricing list.
Need help? We’re here!
Our experts are always here to assist you with any questions you may have, and help you get your business online. If you are interested in knowing more about how Boost 360 and YouTube can combine to help you promote your business online, feel free to connect with us. We would be happy to show you how you can use both these applications to drive online marketing.
Our experts are always here to assist you with any questions you may have, and help you get your business online. And if you want to further improve your online skills, head over to Boost Academy. You'll find many relevant resources there.
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