Basics of business branding

What branding is

Branding is the combination of all the strategies you use to set your business apart from the competition and attract your target audience. It speaks enthusiastically and creatively about your product. It also contains your tone of voice, your objective and values, and other distinguishing features. It includes things like your website, logo, branding design and brand colours.

How to build a brand

To build a unique brand from scratch, you need to put in a lot of effort. How should it appear? What emotions should it evoke? Will your intended audience find it appealing? It is important to consider these basic questions. Here we will assist you in developing your branding so that it is authentic, memorable, and appeals to your target audience.

Creating a unique and memorable brand

A step-by-step guide

How Boost 360 can help you build your brand

How Boost 360 can help you build your brand

Boost 360 is a complete website builder and online marketing solution that can help you build your brand by:

Taking your business online

Promoting your brand

Enabling customer communication

Social media marketing

Showcasing your brand voice

Promoting your brand personality

Presenting your value proposition

Differentiating your brand

Frequently Asked Questions

How do I build a brand?

In order to create a brand, you must define your company strategy, target audience and their preferences, study the competition, and work out your brand positioning and message. You need to design a logo and a slogan, apart from a branding and marketing plan.

Once your branding strategy is in place, use your website to take it public. A website is one of the most effective ways to build your brand. Use Boost 360 to create your own website in minutes and promote your business online, sell your products and services, and do much more.

The essence of your brand and what it stands for is your ‘brand identity’. It includes your business objectives, business principles, brand personality and visual style.

A website is one of the most effective ways to showcase your brand. With Boost 360, you can create a website on your own in minutes, at minimum expense.

Creating a website is not easy. You need to hire content writers, designers and developers, rent space on a server (i.e., get hosting), add a payment gateway, ensure data security, and so on. All this can take anywhere from a few days to a few months.

But with Boost 360, you can create a feature-packed website in just a few minutes. All you have to do is download the app on your mobile phone, register your business, and add your business details. Once the website is up and running, you can keep adding content like business updates, blogs and images to keep it active and improve your SEO. Boost 360 offers one of the cheapest and easiest ways to promote your branding online.

Boost 360 is equipped with the following features to help you strengthen your branding:

  • Dynamic website
  • Website security with SSL
  • Your own domain name
  • Product/service catalogue
  • Shopping cart
  • Online payment gateway
  • Social media integration
  • IVR facility
  • Customer call tracker
  • Newsletter subscribers

Plus many other category-specific features.

Boost 360 offers highly affordable subscription plans starting at ₹5,770 per year (applicable taxes extra). Click here to see our pricing list.

Need help? We’re here!

Our experts are always here to assist you with any questions you may have, and help you get your business online. If you are interested in knowing more about how Boost 360 and YouTube can combine to help you promote your business online, feel free to connect with us. We would be happy to show you how you can use both these applications to drive online marketing.

Our experts are always here to assist you with any questions you may have, and help you get your business online. And if you want to further improve your online skills, head over to Boost Academy. You'll find many relevant resources there.

Our experts are always here to assist you with any questions you might have, or even help you get your business online.