- Before you implement any other marketing strategy for your spa and salons business, make sure that you are first visible on Google search pages.
- In addition to providing spa and salons services, you could also start selling retail as well.
- Offering exciting and attractive incentives can ensure that your salon customers stay loyal to you.
While Google is highly used, you may want to ensure that your spa and salons business also appears on other popular search engines as well.
Growing your spa and salons business requires new and fresh ideas all the time. Innovative marketing strategies can help attract new customers and keep your loyal clients revisiting all the time.
Let’s look at 9 ways on how you can boost your spa and salons business with the right clientele and make your business profitable.
1. Get Your Spa and salons Business On The Search Result Page
For example, let’s say a customer in your neighbourhood types in ‘salon near me’ or ‘spa near me’ on Google search. Will your spa and salons business appear on the search page?
If it does not show up in your community or neighbourhood where people are looking for your type of spa and salons business in the area, you are missing out on business.
Therefore, before you implement any other marketing strategy for your spa and salons business, make sure that you are first visible on Google search pages where people are likely to search for your kind of services.
The best way to do this is to create your Google My Business (GMB) page and add all your details.
So while Google is highly used, you may want to ensure that your spa and salons business also appears on other popular search engines as well.
2. Build Your Spa and salons Business
If you do not have a spa and salons website as yet, that should become your priority.
Having an attractive looking spa and salons business will help create the correct impressions with new customers.
And because your business belongs in the beauty industry, new customers are always on the lookout for professional-looking unattractive spa and salons websites.
3. Include An Online Appointment Feature In Your Spa and salons Business Website
Having the right website builder who knows how to make a spa and salons business website will ensure that your website is professional looking and has the right features.
For instance, your spa and salons business website can have appointment booking calendars where customers can book their appointments online without calling your business line.
4. Create A Newsletter Around Your Spa and salons Business
The beauty business is typically a relationship business. That means you need to constantly maintain good relationships with your customers at all times.
The right way to do it is to include an email marketing strategy and send out newsletters to keep your customers informed of new happenings within your business.
It also helps build relationships, generate trust and boost sales.
5. Get On Social Media To Boost Your Spa and salons Business
Employing a social media marketing strategy is highly crucial in today’s day and age.
Social media marketing programs give you the opportunity of reaching out to new customers, generate leads and showcase your business expertise through visuals and videos.
6. Make Use Of Google Ads To Boost Your Spa and salons Business
When anyone is searching for spas and salons in your area, your business must show up. But at the same time, there may be other spa and salons websites that also come up in their search result.
To make sure that your business website stays on top, you may want to include paid Google ads or search campaigns.
7. Plan For Spa and salons Events Throughout The Year
A good way of increasing business is to create or boost events around occasions and festivals.
For instance, you may want to begin promotion for makeup services or styling in time for the Diwali festival or showcase new products in time for Mother’s Day.
It can be an excellent idea to tap into local communities, clubs, social gatherings, festivals and other vital happenings within your neighbourhood.
For example, you could launch a promotional campaign that sends out discounted spa and salon services before the new year.
8. Be Open About The Products Used In Your Spa and salons Outlet
In addition to providing spa and salons services, you could also start selling retail as well.
That’s because there is a level of trust and credibility involved when customers know that the products you are selling are the same used in your spa and salons.
9. Start An Exciting Loyalty Program To Attract New Clients In Your Spa and salons Business
Reaching out to new customers is always essential when it comes to spa and salons business.
However, you also need to retain your loyal customers, and the best way to do that is to introduce a client loyalty program. Offering them with exciting and attractive incentives can ensure that your salon customers stay loyal to you.
The right website builder who knows how to make a website will provide the right spa and salons features you need for your salon business.
Take Your Spa and salons To The Next Level With Boost 360
If you have yet to build your spa and salons website, you can now set up in just a few minutes with Boost 360!
From taking your spa and salons business online to setting up e-commerce and beginning digital marketing, Boost 360 does it all in just a fraction of cost and effort.
With cost-effective plans starting from ₹5770/Year (excluding taxes), you can choose the right services and tools you need to showcase your spa and salons services in detail.
Your customers can also book appointments anytime they want, and you can send them automated reminders in advance before the session begins.
Choose the right Boost 360 plan that fits your budget and watch as your spa and salons business reaches new heights.