- Creating the right retail marketing strategy that works for your brand is the first step to growing your business.
- Live videos, email marketing and brand stories are powerful ways of engaging with your customers.
- Boost 360 gives you all the features and tools you need to boost your retail business website with the right digital marketing features.
If you want to grow your business, you need the right retail marketing strategies to help your retail business expand its reach, connect with your audience, build relationships, and promote your brand story.
Using smart retail marketing tactics is also important in differentiating your retail business from the competition.
Let’s look at seven proven retail marketing strategies and promotion ideas for your retail business to help you increase your sales.
1. Try live videos
Did you know that live videos display a powerful impact over pre-recorded ones?
If you’re looking to boost your retail business, get started with a platform that offers you live video options such as YouTube, Instagram, Facebook, etc.
Doing live videos can come in handy in the retail business, especially when showcasing product features or launching new products.
They are also excellent to conduct in-store demos and use live question-and-answer sessions as a marketing tactic.
2. Send out mailers
While this has been a tried and tested digital marketing idea, it still significantly boosts retail businesses.
Sending out promotional emails that announce the latest products, sales, discounts etc., can give new users a peek into your retail business and retain loyal ones.
3. Launch brand stories
Sharing what your retail business stands for on your website and social media platforms through quick and short feeds is an intelligent way of attracting visitors.
Brands that use social media and their very own retail business websites to showcase their retail products typically experience success in getting new users to visit their website and purchase from it.
4. Invest in Google Ads
As a retail business store owner, you may not have an extensive marketing or advertising budget. Therefore, it can be challenging to spend your money on just anything.
This is why you need the right digital marketing strategy to ensure you can receive a good return on your investment.
One such retail marketing strategy is making use of Google Ads. They are known to have a good return on investment and can help in boosting your retail business online.
5. Start promotional deals
A good way of promoting your retail business is through social media.
But if you do not yet have a large following, an excellent way of getting more visitors to engage with your retail brand is to start with promotional deals.
You may want to:
- Start a contest or do a giveaway.
- Run a quiz or game with another business brand to grow your audience.
- Use promotional deals, festivals and occasions to create excitement around new product launches.
- Plan promotional activities in a manner to sell overstocked goods.
6. Participate in community events
Taking part in community events, network gatherings, clubs and associations around you can be a great way of attracting your target audience.
For instance, you may want to sponsor the local sports club in your neighbourhood to create brand awareness for your business.
To know the kind of events you could take part in, consider your ideal customer and what you want to promote in your retail business.
7. Introduce referral programmes
One highly effective strategy that works even to this day is to get trusted recommendations from your users. Referral programmes are an excellent marketing tactic for your retail business as it builds trust among your target audience.
You can create incentives for customers who refer people they know to your website. Encouraging repeat purchases can also bring in high-value traffic to your retail business.
A good way of introducing a referral programme is to offer coupons and incentives to customers and their friends if they refer someone successfully to your business.
Build the right marketing mix for your retail business
Finding out the right retail marketing strategy that works for your brand can make a huge difference.
Mix and match strategies that apply to your business to allow you to invest your budget wisely into brand promotions that will work well for you.
Every retail business can benefit from a good mix of marketing strategies. While looking to employ the correct retail marketing strategies, optimising your employee scheduling can be a good idea.
As a retail business owner, you may hold top-performing sales staff. Engaging the right employee scheduling tools can ensure that you have experienced high performers in your retail business store at key moments.
Grow and retain customers with Boost 360
Boost 360 gives you all the features and tools you need to boost your retail business website with the right marketing features.
If you’re looking to find new customers and keep them coming back, you need to start with Boost 360 today.
With plans beginning as low as ₹5770/Year (excluding taxes), you can now create your website in minutes without any coding knowledge, server or hosting costs and more, all in one secure online platform.
Boost 360 offers powerful marketing and engagement tools to grow your social media marketing, build newsletter subscriptions, and assist your business with premium customer support to get the best out of your retail business website.
Get Boost 360 to take your business online, make smarter business decisions and grow your retail business to new heights.