- Hyperlocal marketing can help you customise your messaging and create campaigns that connect with customers in your area.
- By focusing on people that are geographically nearby you can concentrate on your core customer base.
- If you want to know more about optimising your marketing efforts for a hyperlocal approach, try Boost 360 for MLB.
Today, most businesses tend to look at their customers as a group rather than as individuals. However, you can tailor your messaging with hyperlocal marketing and create campaigns that connect with people in your neighbourhood.
You can build better connections with your potential customers leading to more business calls and enquiries.
How hyperlocal marketing can drive growth
There are many ways to engage customers to drive sales and lead to revenue growth.
Simply put, hyperlocal marketing helps multi-location businesses reach their customers more effectively, leading to further calls and enquiries.
Your customers are connected to you across multiple cities/towns/neighbourhoods as a business. Therefore, you should consider ways to engage them at their local level.
For example, you can drive more foot traffic in your locations by building hyperlocal marketing.
Here’s how integrating hyperlocal marketing into your business model can help you accelerate your growth.
1. Drive customers through social media
If your customers are nearby, they’re likely to visit you.
There are several ways you can motivate customers to visit your business locations. One way is to promote your business’s social media pages to attract more clients.
You can also post online content consistent with your brand’s message, highlighting your business values.
This way, you can create better connections with your customers and drive traffic to your store.
2. Plan events in your area
The more the customers see you and your brand’s vision, the more likely they will become loyal customers.
This is because customers want to know that you care and are passionate about what you do. Therefore, you need to foster a genuine relationship with your customers to maintain a loyal base.
A great way to push more sales is to use hyperlocal marketing to create a sense of community within your multiple business locations. Plan special events around the local area.
This will create the sense that your business is always active, open and inviting. Customers will be more likely to make a purchase or visit you more often.
3. Creating local content
For your multiple location business to truly connect with customers through hyperlocal marketing, you need to drive more foot traffic to your locations.
While you should be creating online content that is consistent with your brand, you should also look for unique content that reflects the spirit of your city/town/neighbourhood.
It helps customers feel that you are one of them and allows them to trust you.
4. Provide customers with unique offers
When you have a local business, you need to think about providing customers with unique offers. For this you can create special promotions localised to your area.
Perhaps you could create a marketing membership programme that offers special discounts or incentives. Or you could provide discounts tailored to your local market.
5. Focus on customer satisfaction
You can quickly build multiple location business brands that are recognised across many locations. But you’ll need to ensure that your franchise system delivers an outstanding customer experience.
You can achieve this by offering the best possible customer service. Your employees need to be engaged and enthusiastic about serving your customers.
This will help you create a sense of loyalty and provide your customers with a memorable experience.
If you give your customers a wonderful experience, they’re more likely to recommend your business to others.
This can lead to more growth for your business, which can ultimately lead to offices and branches in many more locations.
Importance of hyperlocal marketing for multi-location businesses
When looking to develop a multi-location business, it’s important to think about what’s essential to its success. This means that you need to focus on local growth.
By focusing on clients that are geographically nearby and thus, have an immediate need for your services, you can concentrate on your core customer base.
Having a hyperlocal marketing strategy can also save you money in the long run.
- Your targeted customers who have particular needs will be much easier to reach and communicate with.
- You can reach them much faster and thus, deliver more accurate results.
- By establishing better and deeper connections with them, you can also make them more loyal.
- You can effectively build customer loyalty with people each time they need your product or service.
Optimise your marketing with Boost 360 for MLB
It’s clear that hyperlocal marketing is a powerful strategy that you should incorporate into your multi-location business plan.
If you want to know more about optimising your marketing efforts for a hyperlocal approach, try Boost 360 for MLB.
Boost 360 for MLB (multi-location business) gives you the benefit of a dynamic website, unlimited storage and data bandwidth, website security, real-time analytics and more.
On top of that, you can run and manage your multiple websites linked to a single main website to create the impression of a large entity for search engines.
To get started on building a website and take advantage of hyperlocal marketing activities, try Boost 360 for MLB today!