Most of the online hotel room sales happening through OTA or any hotel aggregator platforms. It’s because of hoteliers not able to crack the online discovery like aggregators. Build your own website to generate better traffic and increase revenue.
Google discovery based on frequent update on the website, most of the hoteliers don’t do this because they are depending on their website designer to update the content. Google always require latest content to show on their platform.
Consumers invest lots of time on the content before they book hotel rooms online, like reading reviews, places nearby, quality of the room pictures, amenities, offers etc., if the website has got good content higher chances of Look to book conversions on direct bookings.
When any customer looking for hotel rooms near your locations, cities or with amenities your direct website should be part of the search result.
Build your Brand through Direct Bookings
Google knows that consumers trust brands. Its always gives priority on Direct branding website instead of aggregator websites.
Consumers invest a lot of time to read reviews, check social media pages of hotels, local attractions, and Room quality pictures. When they Google your city or your hotel name – your website should be part of the search result. Look at the image below – it shows how a hotel’s direct website is showcased on the first page of Google search for ‘best business class hotel in Udaipur”
Advantages on Hotel direct bookings:
- No paying high commission on OTAs
- You control what goes on your site (photos, videos, prices)
- Instead of paying commission, you can pass on some percentage as discounts for direct bookings
These are just a few ways to build your hotel brand and it won’t cost you much at all. Regular content update on your website will get more traffic, with the good competitive rates hotel website will start getting good conversion on their websites.