As a hotel or guest house owner, you want to ensure that your website receives a steady stream of traffic. However, with so many hotels and guest houses competing for online attention, it can be challenging to stand out from the crowd. In this blog, we’ll explore five ways to increase traffic to your hotel and guest house website.
Search Engine Optimisation (SEO)
SEO is the process of optimising your website to rank higher in search engine results pages (SERPs). When your website appears at the top of SERPs, it is more likely to receive clicks and organic traffic. Optimising your website for search engines involves several strategies such as keyword research, on-page optimisation, link building, and content creation.
Keyword research involves identifying relevant keywords and phrases that people search for when looking for hotels or guest houses in your location. On-page optimisation involves optimising your website’s meta tags, URLs, headers, and content to align with the identified keywords. Link building involves acquiring backlinks from high-quality websites to boost your website’s authority and improve its chances of ranking higher in SERPs. Content creation involves creating high-quality, relevant, and informative content that attracts and engages your target audience.
Social Media Marketing
Social media marketing involves promoting your hotel or guest house on social media platforms like Facebook, Twitter, Instagram, and LinkedIn. Social media platforms allow you to engage with your target audience, share relevant content, and drive traffic to your website.
To increase traffic to your website using social media, you need to create high-quality and engaging content that resonates with your target audience. This content can include promotional offers, blog posts, videos, and images. You can also use social media advertising to reach a wider audience and promote your hotel or guest house.
Online Travel Agencies (OTAs)
Online Travel Agencies (OTAs) are online platforms that allow travellers to book hotels and guest houses. Listing your hotel or guest house on OTAs can increase your visibility and drive traffic to your website.
To optimise your listing on OTAs, you need to ensure that your property is accurately described, and the photos are of high quality. You should also respond promptly to guest reviews and questions to enhance your reputation and increase your chances of receiving more bookings.
Local Search Engine Marketing
Local search engine marketing involves optimising your website to appear in local search results. This strategy is particularly useful for hotels and guest houses located in tourist destinations or areas with high foot traffic. To optimise your website for local search, you need to ensure that your website’s contact information is accurate, your website is mobile-friendly, and your website has high-quality and relevant content.
You can also list your hotel or guest house on local directories such as Google My Business, Yelp, and TripAdvisor. These directories allow travellers to find and book hotels and guest houses in their preferred location.
Email Marketing
Email marketing involves promoting your hotel or guest house through email campaigns. This strategy involves sending promotional offers, newsletters, and other relevant content to your email subscribers. Email marketing is an effective way to drive traffic to your website and increase direct bookings.
To increase the effectiveness of your email campaigns, you need to segment your email list based on factors such as location, interests, and behaviour. You should also ensure that your emails are well-designed, mobile-friendly, and have clear calls-to-action (CTAs).
Increasing traffic to your hotel or guest house website requires a combination of strategies. SEO, social media marketing, online travel agencies, local search engine marketing, and email marketing are all effective ways to drive traffic to your website and increase direct bookings. By implementing these strategies, you can improve your online presence, increase your visibility, and attract more guests to your hotel or guest house.
Boost 360 can not only help you create a hotel and guest house website but also increase traffic through features like social media marketing and newsletter subscriptions (email marketing).
