86% of internet users who land up at a website want to see information about a company’s products and services: Online search for her aunt’s florists leads her to a listing in an online directory. The listing has no pictures, which makes her doubtful about how rosy a partnership with ‘Rose-a-Day’ florists would turn out to be.
64% of visitors want to see the company’s contact information: Frustrated, she searches for ‘Tulip florists’. The first link has articles about horticulture and attractive pictures of tulips. But when she clicks on the ‘About us’ link, there’s just a phone number, without a physical address or any information about the owner. She leaves the website.
38% of visitors leave because of a lack of engaging content: The next link leads to your website. She scrolls through your website’s relevant content and pictures. She sticks around and clicks on ‘About us’.
44% of visitors will leave a website for lack of contact information: The ‘About us’ section has your complete address along with a phone number. She bookmarks your mobile-friendly website and decides to pay your business a visit.
Moral of the story: For potential consumers like Dhara ensure you have got a well-designed, SEO-optimized, and mobile-friendly website that has your complete address and offers regular content updates about your products and services.
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