After the COVID-19 pandemic, India’s small businesses need to shift their market online to ensure they can reach their current customers and get new ones.
With more than 50% of businesses emerging from India’s Tier II and III cities, it makes sense for them to get a digital presence to attract customers made available by the internet revolution and smartphone usage.
What should you keep in mind if you are a small business going online and looking to grow? Here are some tips that will help you gain more clients and expand on a small budget:
1. Choose the right platform to create a website
Choosing the wrong platform to create a website can be a huge mistake that can cost you money and business potential.
Choosing an end-to-end solution that has been created especially for all kinds of businesses is the best way ahead.
The idea is to get a partner who takes you online and helps you use the internet to attract more customers, grow your business, and beat the competition.
2. Create a simple, functional website
Most small businesses going online for the very first time don’t need a custom-designed, super-expensive website.
Choose a simple, functional website that offers all the processes you need to set up and grow your business online. This simplifies the process and lets you focus on what’s important to you: the business.
3. Create a website that helps customers to contact you easily
The idea of an online website is to attract potential customers and convert them into paying ones. This makes it important to use your website as a bridge between you and the customer.
A contact form on the website along with all correct and available contact details – address, phone numbers, email, and social media profiles – makes it easy for customers to connect with you.
4. Collate all customer details
Every click doesn’t result in business, but having a database of interested people ensures that you can reach out with interesting and new offers and updates.
Building an email list helps you communicate with website visitors at a frequency that suits you – daily, weekly, or once in 15 days or month. Collecting phone numbers can also help create a database that can be used for message-based marketing.
5. Improve your website’s speed
If you don’t grab a prospective customer’s attention at the outset, you risk losing it – and him or her. The fact that a one-second delay in page load time can lead to a 7% loss in conversions, 11% fewer page views, and a 16% decrease in customer satisfaction means that you need to improve your website’s performance.
6. Make data-based decisions
Growing your business becomes easier if you use data to plan future strategy.
You can use analytics to see how many visitors visit your site, where they come from, what they do while there, and how long they stay.
It is important to track these insights regularly and change your strategies accordingly to tap every opportunity.
7. Change abandoning website visitors into customers
Convert casual website visitors into loyal customers by using an exit-intent strategy: show a customer message, create targeted messages for them to finish their purchases, and create a newsletter that they can sign up for before they leave. Staying connected is the first step to optimizing the conversion rate.
8. Use social media to increase traffic
Social media channels can be the easiest way to increase traffic to your website, if used properly. Facebook, Instagram, Twitter, and other channels have highly engaged users – especially millennials – in Tier II, III, IV, and beyond.
Regular sharing of regular content will keep your profiles active, grow your following, and increase your client share organically.
It’s important to focus on social networks that are important to your industry – for instance, Instagram may be more useful if you run a restaurant while a Facebook group could help draw more parents if you run a coaching class.
9. Win more customers with social proof
Social proof is a simple idea: people tend to follow other people. The concept is that since so many other people behave in a certain way, it must be the right behaviour.
So if a restaurant is crowded, it must be popular; if a product is sold out, it must be great; and so on. You can use this concept by using your online presence to share social proof of your popularity – via testimonials, reviews, statistics, and other numbers.