What are more than 1.5 billion WhatsApp users in the world doing? It’s the easiest way to chat, communicate in groups, share photos, videos, and documents, privately and securely. Now, with the unveiling of WhatsApp for business, companies worldwide are increasingly using it.
When everyone faces an information overload, it makes more sense to have a direct conversation with your customer. For this, messaging apps are perfect. They are the preferred communication channels today. WhatsApp ranks at the top in 180 countries and transmits 60 billion messages every day.
With WhatsApp, companies can send reminders, alerts, notifications, videos, verification codes, and tickets for events or travel. The use cases are unlimited and only constrained by our imagination. It’s immediate, personal, and global. Also, it’s secured by the end-to-end encryption that makes WhatsApp trusted. WhatsApp messaging can make your business communications so compelling that you will be listened to almost all the time. Nobody likes unread messages on the app that they use the most.
Here are the top 5 benefits of using WhatsApp for your business:
1. You and your customer connect personally
You have a closed, intimate environment in which to communicate one-on-one with your customers. With your ‘Business Profile,’ you have a fully-branded business identity. It is the familiar face that greets users when you message them, increasing their trust in you and their loyalty to your business.
2. Connecting with customers on their preferred platform
When was the last time you used the landline? Traditional communication channels- including email or SMS, are becoming less effective.
Before WhatsApp, every email or SMS was opened and read. Now with smart inboxes, business communication and personal communication get segregated into different compartments. Rightly so, because those messages are anyway less personal than the ones you are likely to send via WhatsApp.
3. Engage with customers all over the world
WhatsApp is the number one messaging app in 104 countries. 95% of smartphones have WhatsApp- some of them even have it pre-installed. Everyone has it because it is free.
4. Have complete 2-sided conversations.
Nobody wants to get messages from AX-1111 or firstname.lastname@example.org. Finally, WhatsApp is solving that problem by allowing the customer to say what they need to so that you have the opportunity to be more relevant to them.
5. Messaging privately and securely
Customers want a familiar but secure way to connect with businesses they’re looking to engage with. Also, as the need for businesses to remain compliant and safe is a constant balancing act, WhatsApp safeguards companies, as well. With two-factor authentication, you put your users at ease right away.
As a NowFloats user, you will have the benefit of integrating WhatsApp to your website. You not only have the power to communicate over your customers’ most preferred channel, you will be doing it at the same time as all your other social media communications. Read this article about how you can consolidate all your business communications in one place, without spending more time on every individual platform.