NowFloats has incorporated ChatGPT as the latest addition to its array of AI tools to simplify workflows and reduce timelines. By leveraging various AI-powered algorithms and deep learning models, we’ve been able to speed up our work and cut costs, all while maintaining a high level of quality and accuracy.
Whether it’s marketing strategy, content creation, image generation, creating videos, or merchant marketing, AI has become an essential part of our toolkit. We’re thrilled to be among the early adopters of generative AI to boost productivity and expedite our work processes.
Content generation
The integration of generative AI into the content creation process at NowFloats has reduced costs and timelines considerably. The content team is leveraging ChatGPT’s deep learning and natural language processing capabilities to brainstorm content ideas and create ad copy, blogs and other content.
The use of ChatGPT to create keyword-rich blogs for brand websites like Boost 360 and Zadinga has had an incredible impact on productivity, driving the volume of content creation by almost 400% while slashing the time and costs incurred. ChatGPT is also being used to optimise existing content to make it more engaging and effective through rewording, restructuring, or adding new elements to the content.
Image and video generation
Besides copy, the team is leveraging multiple AI image and video generation platforms to create marketing assets. From images for blogs and social media to videos, generative AI has made image and video creation cost-effective, scalable, and less time-consuming. Overall, the creative team has experienced a paradigm shift with the introduction of AI models, which have offered valuable support and allowed us to maintain a competitive edge.
Branding
AI-powered tools have become an indispensable resource for branding, offering a range of benefits from helping to craft campaign roadmaps to providing guidance on brand naming. These tools have enabled our team to save time and effort in researching potential strategies, as they have access to a wealth of data and insights to build upon.
Moreover, AI-powered tools are facilitating our marketing team in conducting effective keyword research and crafting customer personas. By leveraging the power of AI in our branding efforts, we are able to achieve more accurate and data-driven outcomes, while also freeing up our team to focus on other critical aspects of our business.
Merchant marketing
Generative AI has become an integral part of our merchant marketing initiatives through the creation of an upgraded module to scale up our content generation capabilities for our premium customers. This integration has vastly improved the quality and quantity of creative output and the lower turnover is helping us generate content with relative ease and accuracy in a much shorter timespan.
By combining AI with manual creativity, the merchant marketing team is successfully generating hundreds of copies monthly in the form of keyword-rich updates, social media posts, and jingles as part of our assisted content creation service—Dictate. The use of AI tools has enabled the team to move the content generation process in-house, saving on vendor expenses and eliminating the need for liaising between customers and external parties.
Leveraging technology to stay ahead
Our teams are carrying out deep dives into newer ways of integrating AI models in the customer success journey through intuitive chatbots and other tools.
Through extensive utilisation of AI, we are experiencing significant increases in productivity and cost savings across our company. Our deployment of cutting-edge technology has enabled us to streamline workflows, rationalise costs, and improve productivity. The success of our AI integration is a testament to our commitment to leveraging technology to drive business growth and efficiency.
Looking ahead, as AI technology continues to evolve, we are excited by the vast potential for growth and operational efficiency that lies ahead for NowFloats. We are confident that our continued emphasis on AI will deliver even greater value for our company and customers alike.
